Channel Your Inner French Girl with Rouje

Think of the Paris based fashion label Rouje as your new go-to brand for sweet summer frocks, airy blouses and unique pieces crafted with a certain vintage feel. Founded by French model Jeanne Damas (@jeannedamas), Rouje capitalizes on quintessential and inimitable French style, featuring designs steeped in nostalgia, sophistication and sensuality. 

A quick scroll through the brand's site reveals a series of vintage-looking tees, espadrilles, wrap skirts and dresses, and high waisted jeans that fetch for around the same prices as brands of similar design mentality and quality, like Reformation. Investing in a piece or two from Rouje guarantees a decidedly Eurochic wardrobe. Besides, who wouldn't want to be a part of the ever-stylish #lesfillesenrouje?

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