Meet One of Instagram's Most Followed Fashion Brands

Mar 7

Mar 7 Meet One of Instagram's Most Followed Fashion Brands

Donned by celebrities from Teyana Taylor to Christina Millian, Fashion Nova has been dominating the fashion world and our Instagram feeds for a while now. Based in Los Angeles, the clothing brand features a wide array of sleek and affordable styles. Despite several physical stores in Southern California, most of the brand's success comes from the store's popular website.

Ranging from matching sets to bodycon dresses, Fashion Nova has a variety of options that are available to any shopper looking to feel sexy and comfortable in their bodies. Their online presence has constituted a majority of Fashion Nova's growing success, with over 10 million followers on Instagram and over 1 million likes on Facebook. According to the founder Richard Saghian, the accessibility to customers all over the world in a fun and creative outlet like social media allows the company to listen to the needs of their clients and appropriately adapt.

Me wearing Fashion Nova's Andromeda Dress!

After some backlash over using size 2 models for plus-size clothing, the company recently launched Fashion Nova Curve for curvy and confident women to showcase that sexy can work no matter your shape and size. This initiative, along with offering plus-size options for all clothing options for straight size clothing, is the beginning of Fashion Nova expanding their diversity in including all body types and shapes.