The Most Hyped Makeup Releases of 2018 (So Far)
2018 is the year for new makeup to drop, as evidenced by how much has already come out merely one month in. Below I have collected some of the most hyped releases of the year to date!
1. Tarte Shape Tape Foundation
This launch rocked the makeup world for two very different reasons- for the fact that Shape Tape is a cult item, and because the color array was not at all inclusive. Reviews are still going in the books, but from here, it already looks to be making waves.
96.9k Likes, 1,908 Comments - Tarte Cosmetics (@tartecosmetics) on Instagram: "America's #1 concealer, now in TWO foundations. Shape tape foundation in both hydrating & matte..."
2. Glossier's New Product (On Beyonce??)
Glossier is notoriously tight lipped about their releases, and they are playing especially coy with this one- for Beyonce's Grammys look, Glossier posted a photo of her teasing their newest product without saying what it is. The comments section was of course buzzing- and the general rumor is that it will be some sort of eye product. This will be a launch to look out for, as Glossier is not quite so into color cosmetics as they are into skincare.
66.6k Likes, 1,689 Comments - Glossier (@glossier) on Instagram: "Beyoncé wears ___ in ___ (coming soon)✨👀, Boy Brow in Brown, Body Hero Daily Perfecting Cream, and..."
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3. Colourpop Lipsticks
Colourpop finally launched their lipsticks and they sold out immediately- not surprising to anyone who adores their huge array of products at almost too good to be true prices. Seeing as Kylie just launched her own collection, it follows that Colourpop would, as well- they are made in the same factory, after all.
18k Likes, 105 Comments - ColourPop Cosmetics (@colourpopcosmetics) on Instagram: "L U X L I P S 💋 @makeupbytreenz"
4. Urban Decay Collagen Spray
On the opposite end of the coin as setting spray is priming spray, the former of which Urban Decay has already proved to be an authority on making. Their newest spray is a collagen infused priming spray, which appears to be jumping on the collagen trend that has been taking hold of the beauty industry as of late. This is a product that strays from Urban Decay's usual colorful cosmetics line and crosses into the skincare territory, making it a product to watch.
Image courtesy of urbandecay.com
Images courtesy of the respective Instagram accounts of Tarte, Glossier and Colourpop; Feature image via
