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Shop Local at Penelope's in Wicker Park

Shop Local at Penelope's in Wicker Park

When I'm spending the day in Wicker Park, I usually end up along North Milwaukee Avenue, buy a funky jacket at Buffalo Exchange and hang out the rest of the afternoon in a coffee shop.

However, among the area's thrift stores and dive bars, I recently discovered Penelope's, a curated, locally owned boutique that I'll definitely be looking to in the future for easy pieces that will transition well from colder to warmer weather.

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With an overarching aesthetic that merges Scandinavian style with modern, timeless silhouettes, all of the store's pieces can be easily incorporated into your current wardrobe, regardless of personal style or current trends.

Although the store says it "doesn't take [them]selves too seriously," it stocks a seriously wide variety of chic European and US brands, from Sessun to Rachel Comey and Paloma Wool. 

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Most of Penelope's stock is available online, but you might see a couple of the owners' pugs if you go in person, so it's definitely worth a visit! 

In addition to clothing, the shop also stocks delightful accessories and home goods. While many of its pieces online run from $50-$300, you can always walk away with something more affordable from its eclectic home goods section.

So, whether you're looking to pep up your wardrobe for spring or add some decor to your apartment, Penelope's elegant but whimsical pieces are worth the trip to Wicker Park!

Address: 1913 W. Division St., Chicago, Illinois 60622

Hours: Monday-Saturday 11-7, Sunday 11-6


Feature image via

Quad Style: Cecília Resende Santos

Quad Style: Cecília Resende Santos

We're Partnering with Kiehls and Hintd to Bring You the Best in Spring Skincare!

We're Partnering with Kiehls and Hintd to Bring You the Best in Spring Skincare!