Our Latest Beauty Obsession Is a Brand Called Flesh

Allure's founding Editor-in-Chief launched a makeup line called Flesh, and to be honest, it's lit. Founded on a belief that "beauty is more than pigment and powder [... but] about how you imagine yourself and how you bring that vision to life," Flesh has committed itself to shade and product inclusivity through 40 shades–something that makes me pretty happy.

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In its introductory blog post, the creators of Flesh write:

"When you were little, you probably reached into a box of crayons and found a peach one labeled “flesh.” Naturally, you assumed that’s what you should use to fill in the people in your coloring book. When you fell off your bike, your mom pasted a bandage on your knee. It was made to match your skin, but it was beige, regardless. The point is, the word “flesh” was a fallacy that entered your consciousness before you were even old enough to question it. We’re here to state what should be the obvious: that’s simply unacceptable."

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In their effort to redefine Flesh, the brand has released products such as stick foundations, concealers, glosses, and palettes to complement all types of consumers.

The packaging for Flesh products is simple, sleek and foolproof, if not somewhat reminiscent of Milk Makeup and Glossier products. The simple tubes with corresponding shades as well as the smaller blushes and bronzers imbue the whole collection with a youthful, personalized feel.

The price point for Flesh products are also quite reasonable, ranging from $18 for a foundation to $38 for an eyeshadow palette. You can shop the whole collection here.

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