Textures and Tones: Tati Beauty is Here
Is it just me, or have these past six months felt like everyone’s whispering the name Tati Westbrook wherever you go? I hadn’t heard of her, her channel, or her 2-year-old supplement line until the entire saga of Narnian proportions between her and fellow beauty influencer James Charles blew up. And now, she refuses to leave my feed.
Most recently, though, Tati’s been making rounds of tabloids and blogs for the release of her much-anticipated beauty line, Tati Beauty, that, I can’t lie, has me invested. After a decade-long career as a beauty YouTuber with a whopping 9.73 million subscribers on the video platform, and ardent requests from her fans for a beauty line, she finally enters the beauty industry, with the phrase “Beautiful is your story to tell” championing her attempt join the many influencers-turned-businesspeople that we’re seeing recently. Claiming to have 30 collections planned, she jumps in with a 24 pan eyeshadow palette released on October 25th.
The Palette
Tati’s first palette, titled “Textured Neutrals Vol. 1,” takes its title quite seriously. Going upwards from down, it is split into 4 rows for the four textures: matte, sequins, metallic and glitter. The 6 columns, on the other hand, are given more lyrical, abstract names that I guess she associates with the tones. From left to right, you have “Memory” (the icy greyish-blacks), “Ritual” (the deeper mocha browns), “Story” (warm rusts and oranges), “Soothe” (sunnier beiges and tans), “Aura” (some milkier champagne hues) and “Poet” (the brighter plum and maroons). The idea of having different textures within a set of tones, she says, is to help create monochromatic, wearable looks. Priced at $48, it straddles the line between affordable and payday-indulgence for the average make-up user. It is vegan and cruelty-free and comes with a handy, nicely-sized mirror on the inside.
While I do think that these neutral tones are something we’ve been seeing for a while now, the organization has my interest piqued. I enjoy the technicality of the rows and columns representing the textures and tones respectively and the simplicity of not having individual names for each pan. Can’t deny I was a little over the food-inspired bakery vibe that most neutral palettes had been doing, and this (kind of inconsistent) discursive theme made Textured Neutrals Vol 1 stand out to me.
The Verdict
source: https://twitter.com/GlamLifeGuru
Tati has a massive fan-base so it’s hard to tell which reviews are blind appreciation for everything she does, and which reviews offer a genuine critique. The palette captures the attention of buyers with its unique attention to the structure and has earned quite a few reviews that rave about its pigmentation payoff, and the fact that there isn’t much fallout or creasing even for the glitter shades. Tati tweeted exactly 4 hours after the launch that they were almost sold out, which seems to have taken longer than other influencers claim it takes for their products, but also seems more realistic.
It leaves me wondering, though, is it just the innovative organization that makes it a fresh take on the staple eyeshadow palette? Is that not enough? Try it for yourself and do let me know.
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