Brands to Watch: House of Sunny
House of Sunny first caught my eye during one of my shifts at Au Darling, a boutique in the New Orleans Metropolitan area. It was when I first saw the zebra pants from their 2019 spring/summer capsule that I first knew I had to have their clothes, but just like that when I came in for my next shift they were gone. That started my fascination with the brand that strangely produces collections only twice a year and with styles and quality I have never really seen before outside of higher end fashion.
Mid-Century Quilt Jacket from A/W ‘19 via
The brand was founded in 2011 by Sunny Williams with a focus on sustainability, affordability, and creating year-round wardrobe staples. They are a small team of creatives with a passion for producing better fashion. The team produces two collections each year, spring/summer and winter/autumn, which gives them more time to research ethical and sustainable fabrics and materials. The collections are small, leading each collection to be limited edition and exclusive to that year.
““We pride ourselves on producing small sustainable runs of collections, acting against fast fashion.””
Just in the past week, House of Sunny has launched a pop-up shop in central London, that not only offers their customers, or as they like to call them “homies,” a chance to shop the latest drop, but also offers an interactive experience with the brand. Even though they never have had an actual physical location, House of Sunny has amassed a fanbase of over one hundred and sixty thousand on instagram with just one notable fan being Kendall Jenner.
The Pistachio Penny Vegan Coat from A/W ‘19 via
The brand’s designs focus around muted colors and that retro 70’s feel. Their latest winter collection perfected this with pastel pink jumpsuits and muted green corduroy flare pants. And when they mean sustainable, they mean sustainable. Even their new patchwork fur jacket is made from recycled pieces. While it may be hard to obtain some of the more sought after pieces of this collection, I definitely encourage you to try to secure one of their other pieces before they all sell out for the season, or just miss out and wait until next season.
Featured Image: via
