Louis Vuitton X League of Legends Reveal

The intersection of high-fashion and competitive video games feels INCREDIBLY targeted at me. Apparently there are others, however, because myself alone is not a profitable audience. The announcement of a long-term partnership between storied couture house Louis Vuitton and the worlds most popular video game, League of Legends is an incredibly exciting prospect.

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This relationship will produce multiple collaborative efforts. The first is a series of in-game cosmetic products, called “skins” for a series of playable characters. The first, and only to be release at this time, is the above “Louis Vuitton Prestige Edition True Damage Qiyana”. It is an exclusive version of a skin for Qiyana, one of the game’s “champions” designed by the head of women’s fashion at Louis Vuitton. Players have been promised at least 4 more of these skins to be released in the next year.

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The second collaboration which has been announced, but with no promotional art released yet, is a Louis Vuitton X League of Legends fashion collection. These clothes will be inspired by the fashion of League of Legends champions and will be available for real-world purchase sometime next year.

In all, I am incredibly excited by this as a precedent for other fashion/videogame collections. While we have already seen Final Fantasy X Prada and Sims X Moschino, League of Legends is significantly more popular and world-renowned than either previous series and could spark interest in more popular collaborations, hopefully at affordable price-points. Until then, I will be playing for in-game tokens to unlock Qiyana’s exclusive Louis Vuitton skin.

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