Innovating the O.G.— Octavia Greig's Revolutionary Trail in Fashion
Remixing the human spirit seems close to impossible. However, 19-year-old Londoner Octavia Greig is catalyzing interactions between the living and dead through her innovative brand One Generation Clothing.
One Generation Clothing was born from the sparks of a creative hobby. Greig played around with her initial interest in printing during her high school years. She experimented with hand screen-printing, testing different color palettes and sizes during this time. Her classmates at school saw her unique designs and demand was instant. In April of 2018, Greig was prompted to sell her designs. Her entire first stock sold out within three weeks. Her buyers were taken by the human energy and innovative creativity in each of her designs.
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After graduating, Greig took on the challenge of establishing the roots of One Generation Clothing. She started by finding a London manufacturer for the garments she intended to hand screen-print. Greig was keen on promoting a brand with a global-awareness in every step of the manufacturing process. As a result, she settled on using up-cycled clothing for her work. After finding a London manufacturer, Greig set up a website and social media presence for the brand. She uses social media to promote her pieces, finding that it serves as one of the best spaces for consumers to find her products.
““I want One Generation Clothing to be all inclusive to the youth of the moment.””
Between the essence of its name and its humanistic mission, there is no way to separate One Generation Clothing from Greig. Keen on connecting the brand to herself, Greig wanted to stick to something that incorporated her initials: O.G. With a serendipitous burst of creativity, she realized that One Generation fulfilled this desire while also connecting to the values of the brand and culture of her generation. Greig explains, “I want One Generation Clothing to be all inclusive to the youth of the moment. The name ‘One Generation’ promotes the creative, inclusive community I want to start through the brand.”
Greig’s “Breast Friend” Design
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“What would Vincent think?” simultaneously considers a shared history between art and mental health. Van Gogh’s depression and self-harm have shared modern receptions of his persona and art. Greig wanted her brand to create a space where people did not have his feelings of loneliness and self-rejection. The design reminds people to support one another through everyday life. Her sunflowers speak to Vincent’s original purpose of his sunflowers being a, “symbol for gratitude” and the flowers serving as a modern symbol of love and loyalty.
One Generation Clothing is more than just a clothing brand. Wanting to establish a community around the self-expressive power of creativity, Greig began to launch parties and events associated with the brand. She creates a space engulfed in the images of her designs and includes an immersive experience for attendees to make their own hand-printed products.
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The task of launching her own brand required a tremendous deal of time and dedication from Greig. Following high school, she took a year off to focus on promoting and structuring the company. Single-handedly, she delved into learning marketing and advertising techniques to establish One Generation Clothing’s internet presence. Through this experience, Greig learned the business skills necessary to run one’s own company. Following this first year from school, Greig decided to take another off to continue dedicating herself to One Generation Clothing. The result is a successful and popular endeavor that has found a very receptive audience all over the world.
““Every step of One Generation Clothing has been a triumph for me.””
Looking to the future, Greig plans to continue her dedication and exploration of her brand. She plans to launch her next collection in 2020 and host more events in the upcoming months . Furthermore, Greig will be attending ___ next year to continue her creative journey and learn more about the hand screen-printing process. Reflecting on this extraordinary experience, Greig explains: “Every step of One Generation Clothing has been a triumph for me.”
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