Brands to Know: Serena by Serena Williams

Serena by Serena Williams has been out for a while, and it’s recently gained traction in the fashion news world in light of interviews Williams did about her journey as an entrepreneur. The brand offers relevant silhouettes for women that feel pretty standard, but fall on the side of bold colors or slogans in their personal styles. Interestingly enough, Serena features blazers alongside hoodies for a wide variety of occasions and handpicks and presents her favorite pieces every month on her site in a presentation segment called Serena’s Edits.

The kicker of the collection is the prominent feature of plus-size clothing and models of color who appear comfortable and confident in what they’re wearing. Though the focus of the brand seems like it is still developing, the pieces definitely suits a modern, flexible lifestyle so Serena by Serena Williams is definitely a brand to keep your eyes on!

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