Swing by Mejuri's Chicago Pop-Up This May!
Launched in 2015 with just five employees, Mejuri has quickly evolved from its humble roots to a globally-recognized jewelry brand with more than 140 team members—and counting. With showrooms in New York and Toronto, a pop-up in Chicago this May and plans to continue expanding into traditional brick-and-mortar retail, Mejuri is paving the way for digitally-born start-ups.
Founded by third-generation jeweler Noura Sakkijha, Mejuri sells its non-markup products direct-to-consumer, primarily to a millennial audience. Sakkijha’s started Mejuri with the intention of changing the narrative around jewelry marketing and encouraging women to purchase for themselves, regardless of the occasion. 80% of Mejuri’s team is women, and 75% of their customers are women, underscoring the brand’s commitment to creating pieces “by women for women.”
By crafting their brand around the belief that luxury jewelry should be accessible and mindful, Mejuri has become a staple for shoppers looking for timeless, everyday pieces that are ethically sourced and manufactured.
Most of Mejuri’s pieces are cast in 14k gold or gold vermeil. In addition to their commitment to quality and detail, Mejuri has pioneered a drop model that operates on a weekly rather than seasonal timeline, with new products dropping every Monday. Unlike fast fashion companies, however, Mejuri doesn’t cut corners when it comes to the sustainability or quality of their products and keeps all design and manufacturing in-house, with jewelers based in Toronto and Seoul.
Although Mejuri is best-known for its dainty gold jewelry, the brand has recently expanded into engagement rings, unisex pieces and is considering launching a line of men’s jewelry as well. Select pieces are engravable for an added, customized touch and collaborations with accessory designers are in the works.
I can personally attest to the quality of Mejuri’s line, having followed the brand since its early days. I recently added their single mini hoop to my collection and wear it daily as a cartilage hoop, but after visiting their showroom this Monday with some members of the MODA Blog team, I might have to pick up a couple more pieces!
Interested in trying on Mejuri pieces in real-time before you decide on your next purchase? The Chicago pop-up is open for the entire month of May at 1117 West Armitage. If you’re looking for a little pomp and circumstance, there will be a Mejuri marching band this Friday (May 10th) and free piercings will be offered later in the month!
All images courtesy of Charlotte Wang.
