Spotlight Time Deserves Your Follow
I don’t know about you, but I love discovering a good fashion Instagram. This summer, I stumbled across Spotlight Time while writing for a small fashion and lifestyle publication, and I’ve been in love ever since.
Ofri Cohen, a 30-year-old midwife-in-training from northern Israel, started the account in 2014 as a platform to showcase the work of as-yet-unknown designers and creatives. Cohen grew up on a kibbutz, and magazines were the only access she had to the fashion world. Even without exposure to the physical inspiration of fashion capitals like New York, Paris, and Milan, Cohen fell in love with global style, and that love eventually translated into Spotlight Time. The account now has almost 230,000 followers.
One of Cohen’s biggest success stories happened a few years ago when she began posting images of Shahar Avnet‘s designs. The Israeli designer’s pieces caught the eye of Beyoncé’s stylist, Zerina Akers, and her assistant DMed Cohen to ask for Avnet’s contact information. It was really the only thing Akers could do. I mean, just look at these freaking c o l o r s! the tulle! the embroidery! I swoon.
Since then Beyoncé has worn Avnet’s designs more than once, and many other creatives, including Zendaya and Elizabeth Moss, have discovered her as well.
In case you needed more convincing that Cohen is someone you should support, let me give you some more background. She’s been running her account, consulting for Italian Vogue (connecting up-and-coming creatives with the magazine and writing profiles of artists she’s discovered), and simultaneously working towards a degree in nursing. She hopes to be a midwife, and sees similarities between that role and the role she’s created for herself with Spotlight Time. Her hope, in both pursuits, is to make a positive difference in people’s lives.
I am always surprised by the content she features, my horizons continually expanded, and it gives me hope for a fashion future that is innovative in ways I cannot even imagine. Let Cohen improve your life. Go give Spotlight Time your follow. You won’t regret it.
