MODA Lookbook Episode 4: 2020 Vision
Welcome to Episode 4 of MODA Blog’s Lookbook series! We wanted to offer our wonderful team the opportunity to create and direct more editorial content for your viewing pleasure. Completely student styled, modelled and produced, the MODA Lookbook hopes to inspire, empower and challenge the talent of our community.
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2020 Vision: An Eye on the Trends of Tomorrow
The clothes we wear are expressions of not just ourselves, but also societal trends, norms and issues which seep into our lives. For this lookbook, I wanted to focus on how I think 5 major social issues, cultural phenomena and emerging lifestyles will influence fashion in the new decade. Drawing inspiration from modern trends, I tried to create outfits which speak to broader aspects of how we are going to live life in the 2020s. Welcome to the future.
Conflict Between Individualism and Capitalism:
More and more of our lives, in both a labour and pleasure sense, are spent alone in front of screens. This reality is at odds with the emphasis our culture puts on individuality and expression. In a late-stage technological capitalism that hopes to reduce workers to just that, the pressure is going to be on individuals to stand out more than ever.
The Climate Crisis:
While we are already seeing a greater prioritization of clothes with sustainable origins, I anticipate a fashion trend in the near-future to represent a return to nature. In a potentially post-climate earth, harkening back to nature, which was once so easily accessed, might be viewed as a sort of replacement for the forests and rivers we could lose.
Fitness and Identity:
While the 2010s saw a boom in athleisure, there are already rumblings of a new, couture trend emerging from ashes of poorly styled leggings. As fitness becomes not just something people do to be healthy, but an entire lifestyle unto itself - which we are seeing through fitness influencers and gyms that are becoming so much more - fashion is going to adjust to offer luxury, athletic options.
Upcycling and Recycling:
Another environmentally informed trend has already begun to emerge. A new, environmentally conscious generation of stylists and designers will focus on both reusing clothes, and turning unusual materials into wearable pieces. This past award season fashion was partially defined by major celebrities re-wearing previously worn dresses, and it’s only a matter of time until the carpets are lined with dresses made of plastic and nylon.
East-Meets-West Globalism
Since the inception of the internet the world has begun to be more connected than ever. The last couple of years have already shown multiple examples of unprecedented success of eastern media in the west (BTS’ sold-out American tour, Parasite’s best-picture Oscar win) and there are no signs this will slow down anytime soon. This might influence fashion in many ways, such as the integration of Eastern/Western patterns with a silhouette borrowed from the other hemisphere.
Cast and Crew:
Direction and Styling: Joseph Wiltzer
Photography and Editing: Jeremy Lindenfeld
Models: Yamini Nambimadom, Andre Hall, Peter Bound, Cameron Witbeck, Eric Shagrin
Lighting: Grace Peguese
Makeup: Yvonne Yu
Staff: Andrew Chang