Jacquemus SS 20: The Evolution of iPhone Photography
139.8k Likes, 1,484 Comments - JACQUEMUS (@jacquemus) on Instagram: "SO HAPPY TO SHARE WITH YOU " JACQUEMUS AT HOME " @barbieferreira CAPTURED BY @blackpierreange..."
Confinement has certainly brought on a wave of strain for most designers and retailers, but for some in the industry it has also bred immense creativity. At the end of April, Carla Abreu contributed a piece on Alessio Albi’s Facetime photography, and since then I’ve been following the many photographers and designers who are following suite in exploring this new photo shoot style as a creative outlet in the age of quarantine. Jacquemus pushed the boundaries of this new art form the furthest, launching his Spring/Summer 2020 campaign through an intimate collection of images captured completely through Facetime.
“Jacquemus at Home” was shot via Facetime by photographer Pierre-Ange Carlotti, and art direction was led by the designer Simon Port Jacquemus himself. The dreamy campaign features muses Barbie Ferreira and Bella Hadid posing in natural makeup and hair from the comfort of their own homes, letting the collection’s pieces speak completely for themselves.
In the stills, Ferreira and Hadid sport pieces including the designer’s signature sunglasses, a muted green bralette, and woven straw bags. The entire shoot took only 2 hours, but the inventive images captured display the collection of both cheery and muted tones (and their models’ matching moods) in a way that may set a lasting standard for the nature of campaigns as the world progresses through the pandemic as well as the rise of new technology.
167.9k Likes, 836 Comments - JACQUEMUS (@jacquemus) on Instagram: "SO HAPPY TO SHARE WITH YOU " JACQUEMUS AT HOME " @bellahadid CAPTURED BY @blackpierreange SUMMER..."
Known for his iconic tiny handbags and larger than life floppy hats, the French designer seems to have launched this ready-to-wear collection with the perfect occasion we all have in mind: being dressed up at home with nowhere to go.
Featured image via
