MODA Lookbook Episode 7: The Great Illustration Exchange
Welcome to Episode 7 of MODA Blog’s Lookbook series! We wanted to offer our wonderful team the opportunity to create and direct more editorial content for your viewing pleasure. Completely student styled, modelled and produced, the MODA Lookbook hopes to inspire, empower and challenge the talent of our community. Keep your eye out for more lookbooks coming soon~!
Curating these Lookbooks always feels like I’m putting together a mini exhibition, and as we find ourselves at Lookbook Episode 7(!) I think I really wanted to dive deep into that kind of curation. Many of you might know that my first engagements with fashion were through fashion illustration, and my love for fashion grew out of this love for recreating and often reinventing what I saw walking down runways in Paris. For me, fashion illustration has always been an interesting intermediary of fashion, where the elements of a collection or show become the ingredients to something completely different. And so I’ve wanted to do some kind of project that had to do with fashion illustration for a while now, and given the circumstance we’re in, I figured now would be as good a time as ever to try and pull it off.
So Welcome to Lookbook Episode 7: The Great Illustration Exchange.
For this project, I wanted to explore the conversation between fashion and art. It’s apparent that many designers in the industry take art as their inspiration for their collections, from Jeremy Scott’s Picasso Extravaganza at Moschino to Lee McQueen’s flemish painting print suitjackets at McQueen, yet I wanted to probe at how this conversation is not necessarily one sided. We’ve seen Vogue Italia take on this type of editorial for their January Sustainability Issue, and while this process was certainly more zero-waste, I also want to emphasize the artistry of fashion illustration as a form of legitimate fashion media. Rather than looking at fashion inspired by art, I wanted to produce a Lookbook that was all about art inspired by fashion.
So in this two-part project, I called a handful of stylists to go wild with the biggest “pull” MODA has ever experienced. Whereas the last Lookbook was all about making whatever we had work for us, this fashion exchange was all about narrowing down an unlimited pool of resources. Our stylists roamed the web for items that stood out to them and that they thought could stand as both fashion and art. And many did not hold back.
Once compiled, these lists of garments were distributed to my amazing team of illustrators, and they were left to interpret these lists as the elements for their next great works.
For the longest time, I wanted to feature talent on this blog that traditionally hasn’t had the opportunity to shine in the same way that other fashion media has; all the artists featured in this Lookbook are not only incredible examples of this kind of talent, but they’re also very good friends of mine, and truly, it was their work that inspired this project. I always want to engage with every detail on a shoot, so I tried my hand at both styling and illustrating, and on both fronts I was blown away by my peers. I think I actually learned quite a bit about both styling and illustrating from watching my team work their magic, and in fact, many of the works I put together were influenced by the first submissions that began to filter in.
I think if there are takeaways from such a project, it’s that circumstance does not have to define or limit creativity - I watched works of art arise from nothing and that is truly the essence of the creative process. Not only was this something that excited me as an illustrator, but it was a project that reaffirmed what I thought MODA was about: it’s really just a community of individuals who love fashion, who engage with it critically (in true UChicago style), and whose commitment, imagination and spirit merge together to create an amazing end product. At the end of the day, it’s still Fashion, it’s just not really how we’ve seen it before on the Blog.
We extend a gracious thank you to our four wonderful stylists whose imaginative styles captured both the extremity and individuality of fashion; and likewise, we extend a huge thank you to the amazing illustrators who brought their incomparable skills to the table for the first ever illustrated Lookbook. I hope you all enjoy MODA Lookbook Episode 7!
Click on pictures to enlarge
Cast and Crew:
Directed by Andrew Chang
Styling: Andrew Chang, Arjun Kilaru, Matthew Sumera, Miles Harrison
Illustrators: Andrew Chang, Jad Dahshan, Vivian Li, Wendy Xiao.