Brands to Know: Lemaire
Lemaire exudes luxury without being too gaudy or excessive. The brand consistently strikes the sweet balance between muted and amplified, producing clothes that are well-structured and a distinct style that is meant to stand the test of time and ephemeral trends.
Lemaire Spring 2020 Ready-To Wear. Source via.
The brand, started in 1990 by Christophe Lemaire, has experienced several shifts before settling on this low-key luxury aesthetic. Lemaire has held posts as companies like Lacoste and Hermès, but returned to his namesake brand in 2014. He currently holds the title of co-designer of Lemaire, with his design and life partner Sarah Linh Tran (who is a fashion icon in her own right).
Sarah-Linh Tran, co-designer of Lemaire. Source via.
““...in our relationship to clothes, it’s not necessarily what you show to the outside world, but how you feel in the clothes which matters.” ”
Quote source via.
Lemaire’s iconic Egg Bag, a clear example of the brand putting their own spin on functionality. Source via.
The duo have achieved a cult following for their brand’s seemingly simplistic, but masterfully crafted pieces. Since starting Lemaire, and especially after Christophe returned to the brand full-time, the brand has always focused on the craft of clothes-making and emphasized the use of quality materials. Lemaire pieces are known for following a neutral color palette, making them timeless. Inspired by Finnish architect and designer Alvar Aalto, Lemaire seeks to have a sense of functionality fused with sensuality in their clothing. As a long-time admirer of the brand and its ethos, I can reassure the designers that the brand is achieving exactly that and more.
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