Ain’t No Laws When You’re Drinking Claws! The Rise of the White Claw Halloween Costume.
As I looked over the sea of Guy Fierii (pl.), angels, demons, and scantily clad construction workers this past weekend, I was surprised to see an abundant presence of a new breed of costume – one that not only evokes the greatest tenets of consumerist America, but also our most human quality of needing to fit in. Ladies and gentlemen, I give you a brief analysis of 2019’s White Claw Halloween costume epidemic.
One would think that this trend would end at DIY tee shirts with a taped-on White Claw logos, but no, the costume is, in fact, available for commercial purchase online. In fact, these costumes are so popular that Yandy (which I recently had to learn was a popular lingerie company) not only made a “sexy” White Claw Halloween costume but sold out of them within a week of release.
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The fact that a team of designers had to sit down together, look at an aluminum can of hard seltzer, and agree that it is something the masses want is a decision almost as annoying as buying a Moncler fracket.
After its 250% sales increase over the course of last year, there is officially a White Claw shortage. I don’t know about you, but that makes me want to forget the plastic filled boiling oceans that we have been collectively ignoring. But let’s talk about how this happened.
From my perspective, it’s all about wanting to be part of a group. While yes, the costume is funny and arguably the most recognizable symbol of pop culture, it could not be more basic. People feel the need to prove that they are aware of trends, whether in fashion, music, or memes, and this is just another example. Sure, the costume proves that you know what’s going on the world and I mean that with the utmost irony.
Don’t worry, just like every other millennial trend, this one will soon die. For now, we all get to enjoy profuse White Claw costume posts on our Instagram feeds from people who think that they’re creative.
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